Market Trends and Exports/Imports

Philippines, Vietnam, and Thailand Drive ASEAN Poultry Growth

• Regional Outlook: The Rabobank Global Poultry Quarterly (Q4 2025) identifies Asia as the fastest-growing poultry supply region entering 2026, driven by strong demand, affordability, and easing feed costs.
• Country Highlights:
  • China: Poultry output expanded 7% in H1 2025, supported by domestic demand and reduced imports.
  • Thailand: Export volume surged 9% year-on-year to 652,000 metric tons, with processed chicken shipments to Europe up 13% and raw chicken exports up 12%, including 60,000 tons to China.
  • Philippines & Vietnam: Recorded 4–6% production growth, reflecting strong consumer demand and improving feed economics.
• Market Adjustment: Oversupply concerns in Indonesia prompted a parent stock culling program to restore market balance.
• Outlook: Feed cost reductions, robust export demand, and supply discipline are expected to sustain profitability and stabilize ASEAN poultry markets through early 2026.

Source: Asian Agribiz

Japanese Households Face High Chicken Prices in 2025

• Market Overview: Japan’s chicken sector is facing persistently high wholesale prices and modest production growth, according to Rabobank’s latest report.
• Price Trends: As of July 2025, wholesale prices were 22% higher for thigh meat and 31% higher for breast meat compared to the previous year. Prices are expected to remain elevated through the New Year period.
• Consumer Impact: Rising prices have led to a 1.4% year-on-year drop in household chicken consumption during Q2 2025, as retail prices continue to increase monthly.
• Foodservice Demand: Growth in restaurant and catering sectors remains sluggish due to weaker consumer spending and labor shortages, though inbound tourism provides some offsetting demand.
• Import Patterns: Raw chicken imports declined year-on-year, while processed chicken imports increased, indicating a shift toward convenience and value-added products.
• Production Outlook: Q3 2025 output was steady to slightly higher, with Q4 production projected to rise 1%, aided by improved weather conditions after last year’s heatwave.

Source: Asian Agribiz

Philippine Poultry Conglomerate Urges Industry to Boost Production Amid Rising Demand

• Rising Demand: Poultry output reached ₱362 billion (US$6.21 billion) in 2024, with consumption projected to double to 4.5 million tonnes by 2050, said Kenneth Cheng, CEO of Bounty.
• Industry Challenge: Without increased local output, imports will fill the gap, highlighting the need for capacity
  expansion and government support.
• Focus Areas: Improve animal welfare, vaccination, and biosecurity; reduce antibiotic use; and strengthen climate
  resilience through better housing and ventilation.
• Key Development: The Philippine FDA approved the nation’s first avian influenza (H5N1) vaccine, a milestone for flock
  protection and public health.
• Next Steps: Bounty plans an innovation summit to drive sector modernization and sustainable growth.
  Source: Efeedlink

Global Poultry Production to Grow 2.8% in 2025

• Outlook: Global poultry output is projected to rise 2.8% in 2025, slightly above the 2.6% growth in 2024, driven by strong demand and poultry’s affordability compared to other proteins.
• Key Drivers: Lower feed costs are improving profitability across regions, particularly in Asia, Europe, Africa, and the Americas, according to RaboResearch.
• Regional Trends: Asia leads growth — China up 7%, with Turkey, Indonesia, Saudi Arabia, the Philippines, and Vietnam also expanding. Europe, Africa, and Latin America face slower growth due to limited parent stock supply until 2026.
• Trade Shifts: Brazil’s temporary bird flu-related export ban allowed Thailand, Russia, Ukraine, and Turkey to gain market share. As Brazil regains its HPAI-free status, trade dynamics are expected to rebalance.
• Challenges: Avian influenza remains a key risk, prompting expanded biosecurity and vaccination programs in Asia, Latin America, and Europe.
• Outlook: Despite disease risks and uneven regional growth, global production remains resilient, supported by cost efficiency, strong demand, and adaptive trade flows.

Source: aviNews 

Feed and Nutrition

Feeding Poultry Both Postbiotics and Phytogenics Boosts Benefits

• Innovative Feed Strategy: Research from Cargill Animal Nutrition shows that combining postbiotics and phytogenics
  delivers more consistent performance across layers, broilers, and turkeys than using either alone.
• Performance Gains: Improved egg production, growth, breast meat yield, FCR, gut health, and tissue integrity; reduced
  intestinal lesions.
• Scientific Basis:
  • Postbiotics — fermentation-derived compounds containing inactive microbes and metabolites that enhance gut health and immunity.
  • Phytogenics — plant-based bioactives that support digestion and flock health.
• Smart Formulation: Select additives based on complementary modes of action to achieve synergy and avoid cost overlap.
• Data-Driven Approach: Cargill’s AI microbiome tool predicts flock performance and guides targeted additive use.
• Outcome: A cost-effective, sustainable strategy for consistent poultry performance and feed efficiency.

Source: WATT Poultry

Brazil Forecasts Record Soybean Harvest for 2025/26

• Production Outlook: Brazil expects a record soybean harvest of 177.64 million metric tons in the 2025/26 season — around 6 million tons higher than the previous year.
• Export Forecast: Exports may exceed 112 million tons, supported by a decline in U.S. soy exports due to ongoing U.S.– China trade tensions.
• Planting Progress: Soybean sowing has advanced rapidly — 31% completed in Paraná and 18.9% in Mato Grosso. Farmers are waiting for the return of rains in late October to continue planting.
• Corn Production: Corn output is projected at 138.6 million tons, with the “second corn” (safrinha) crop estimated at 113.2 million tons, which constitutes the majority of Brazil’s corn exports.
• Market Implication: Brazil’s strengthened soybean and corn output reinforces its position as a global leader in grain exports, likely influencing feed ingredient prices in poultry production worldwide.

Source: The Poultry Site

Avian Influenza and Disease Outbreaks

Brazil Declared Completely Free of H5N1 Official

• Status: The World Organisation for Animal Health (WOAH) has officially declared Brazil free of H5N1 highly pathogenic avian influenza (HPAI) across all species, including both commercial poultry and wild birds.
• Background: The only HPAI case in commercial poultry occurred at a breeder farm in Montenegro, Rio Grande do Sul,
  affecting 17,025 birds. That outbreak was declared resolved in June 2025.
• Wild Bird Cases: The H5N1 situation among wild bird populations, first detected in May 2025, was officially resolved as
  of October 10, 2025.
• Species Affected: A total of 1,655 wild birds were impacted, including species such as Muscovy duck, black swan,
  graylag goose, and Indian peafowl.
• Significance: With this declaration, Brazil retains its disease-free status, safeguarding its poultry export markets and
  reaffirming its position as a reliable global supplier of poultry products.

Source: WATT Poultry

Vaccination and Disease Prevention

Vietnam Navigates New Antibiotic Ban – Experts Share Sustainable Approaches

• Regulatory Change: Vietnam will ban the use of antibiotics in animal feed for disease prevention by the end of 2025, marking a major policy shift toward reducing antimicrobial resistance.
• Expert Insight (Dr. Vo Thi Tra An, Nong Lam University): Emphasized the importance of controlled antibiotic use rather than an outright ban, ensuring antibiotics remain effective for necessary treatments.
• Veterinary Perspective (Nguyen Van Non): Highlighted that improper antibiotic application, such as misuse of bacteriostatic drugs for acute diseases, reduces treatment effectiveness. He stressed understanding pharmacokinetics and pharmacodynamics for proper therapeutic outcomes.
• Industry Adaptation (Ngo Quoc Cuong, Rep Biotech): Proposed the use of probiotics as a natural alternative to antibiotics — aiding in gut health, immunity, and pathogen control.
• Outlook: Transitioning away from preventive antibiotic use will require collaboration between scientists, businesses, and farmers, focusing on sustainable livestock production, biosecurity, and responsible medication practices.

Source: Asian Agribiz