The Ross 308 stands as the benchmark for balanced poultry breeding with decades of progress on improving bird health and welfare, while at the same time supporting farmers to supply consumers with affordable high-quality meat produced in a sustainable way.

Field data confirms consistent improvements in welfare and efficiency. For example, improvement in leg health of the Ross 308 bird has been achieved alongside production efficiency live weight gains.

The Ross 308 is versatile and able to meet a range of market requirements, excelling in both breeder and broiler performance.

Available as a fast- or slow-feathering breed, the Ross 308 continues to reflect the balance of welfare, sustainability, and efficiency that defines holistic, responsible breeding.